SELECTED WORK
Seeing the system behind the deliverables.
Bent Barn’s work has taken many visible forms—identities, websites, campaigns, publications, photography, video, and digital platforms.
The deeper thread is the ability to understand what each piece needs to do, how it relates to everything around it, and what kind of structure will help the organization move forward.
These selected engagements show that thinking at work across different organizations, stages of growth, and creative challenges.
FEATURED CASE STUDY
Equal Origins:
Building an architecture for a growing movement.
One organization was preparing to reach several new audiences through a movement platform, a public campaign, and a professional learning network.
What began as a request for a new visual identity revealed a deeper challenge: each initiative needed enough distinction to fulfill its purpose without becoming disconnected from the credibility and mission of Equal Origins.
I developed an evolving brand architecture that gave each audience a clear entry point—and gave the organization a system capable of expanding without fracturing.
Client
Equal Origins
Sector
Gender Equity in Coffee + Cocoa Agriculture
Engagement
Brand Architecture + Multi-Platform Creative Direction
Work included
Strategic Architecture · Visual Identity Systems · Campaign Direction · Digital Platforms · Launch Communications
Outcome
One foundation, two connected pillars, and a scalable ecosystem supporting both public participation and practitioner learning.
EXPERIENCE ACROSS THE SYSTEM
Different starting points, and a shared commitment to coherence.
Not every client arrives with a brand-architecture challenge. Sometimes the work begins with an identity, a website, a photograph, or a recurring creative need.
The most meaningful engagements tend to deepen over time—revealing opportunities to connect more of the organization’s story, tools, and expression.
Resonate Strategic Consulting
STRATEGIC IDENTITY + COMMUNICATION SYSTEM
Translating strategic expertise into a clear and credible presence.
Dr. Bill Holda brought decades of leadership and organizational experience to a new consulting practice. The challenge was not simply creating a logo; it was giving an extensive body of knowledge a distinct, accessible, and professionally coherent expression.
Bent Barn developed the visual identity and extended it across key communication tools, helping the practice present its ideas with greater clarity and consistency.
Visual Identity · Communication Strategy · Print Collateral · Digital Direction
The ability to understand an expert’s intellectual work and translate it into a usable visual and communication system.
Jen Cunnings
LONG-ARC PERSONAL BRAND ECOSYSTEM
Building continuity across identity, image, web, and video.
The relationship began with foundational brand work and expanded across a website, portrait photography, video templates, branded thumbnails, and recurring multimedia support.
Each new expression needed to feel recognizably part of the same practice while supporting different formats, messages, and moments in Jen’s evolving work.
Identity · Website · Brand Photography · Video Systems · Ongoing Creative Direction
The ability to create coherence across disciplines and sustain a recognizable visual language as a client’s work evolves.
Crafton & Cox Engineering
BRAND FOUNDATION + DIGITAL PRESENCE
Giving a growing engineering company a stronger structure for visibility.
Crafton & Cox needed a visual identity and digital presence capable of communicating both technical credibility and the character of a founder-led regional company.
Bent Barn created a connected foundation across identity and web—helping the company present itself more clearly to prospective clients, partners, and search audiences.
Identity · Website · Digital Brand System · Search Presence Support
The ability to translate technical, service-based work into an accessible and credible public brand.
Squirrel’s Nest Films
STORY + DIGITAL FOUNDATION
Helping an emerging production company look like itself.
Squirrel’s Nest Films needed a focused web presence that could communicate its distinctive voice without overbuilding the platform too early.
Bent Barn shaped the company’s story, visual atmosphere, and one-page digital experience into a concise foundation that could establish credibility now and grow alongside the work.
Brand Translation · Story Direction · Wix Studio Website · Digital Experience
The ability to identify the essential story of a young company and build only what its current stage genuinely requires.
LONG-TERM PARTNERSHIP
Creative trust that survives changing roles, teams, and needs.
Bent Barn’s relationship with KFC Global has continued across multiple years and changing internal leadership.
The work has ranged from branded creative projects to its current focus on Brightcove video-platform management, content uploads, and performance reporting.
While the current scope is focused and operational, the longevity of the relationship reflects something equally important: consistency, institutional knowledge, responsiveness, and the ability to remain useful as an organization’s needs change.
Video Content Support · Brightcove Stewardship · Metrics Reporting · Long-Term Brand Continuity
Reliable creative partnership within a global organizational environment—and the ability to preserve continuity as internal champions and priorities change.
Three decades of making ideas visible.
The strategic practice Bent Barn is becoming is grounded in decades of hands-on experience across identity, graphic design, websites, publications, photography, video, presentations, campaigns, and creative education.
That making experience matters. It allows me to understand what implementation genuinely requires—and to build strategies that can survive contact with real tools, timelines, budgets, and people.
Selected work across identity, digital, editorial, campaign, photographic, and educational contexts.
YOUR NEXT CHAPTER
What needs to come together now?
You may be preparing to launch something new, trying to clarify several existing parts, or realizing that the structure that brought your organization this far cannot carry what is coming next.
Tell me what is changing, and we’ll start by deciding what the work needs next.